Logic says your agency will grow faster by targeting the “general market.” But some of the largest and fastest-growing agency brands are squarely focused on a particular type of client, not every type of client …
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-Positioning Strategy-
Because most agency leaders want to create an environment in which ideas can flourish, they go out of their way to grant as much freedom to their staff as possible. Most of the time this takes the form of a relaxed workplace, a relaxed dress code, and relaxed personnel policies …
Executing your strategy isn’t just an important thing; it’s the only thing. Unless you actually put your initiatives into action, nothing will have been accomplished. Without execution, there is no strategy. And if you really analyze the agency landscape you’ll realize that the main difference between mediocre agencies and great ones is not vision, but execution …
Ignition has come to believe that the only way to answer these questions effectively is to first find the answer to a much bigger question: What is our positioning? Unless you know what the agency stands for, how can you possibly make effective decisions about how to run it?
Your purpose is the agency’s reason for being. Don’t confuse purpose with the typical weak, soggy “mission statements” that hang unnoticed in the lobbies of countless companies across America. Most mission statements are a mélange of hyperbole that is neither unique nor motivating. How motivated would you be by meaningless “mission statements” like these?