Getting paid for value instead of time

May 18, 2022 / online workshop

Changing the Agency Compensation Dialogue

May 25, 2022 / online workshop

Keep Innovating & Growing: Create new Revenue Streams

May 17, 2022 / Kansas City, MO

How Revenue Streams Drive Talent Streams

May 24, 2022 / Online workshop

how Revenue Streams Drive Talent Streams

June 8, 2022 / Online workshop

PAST EVENTS

Changing the Conversation with Procurement

July 14, 2021 | online workshop

Bringing Pricing Transformation to Life: The Value Council

February 18, 2021 | Online Workshop

Better Margins Through Better Pricing Approaches

March 2, 2021 | Online Workshop

Activating New Pricing Strategies: The Value Council

November 25, 2020 | Advertising Council Australia

How to Generate New Revenue Streams

October 20, 2020 | A2C Association of Creative Communications Agencies (Quebec)

Getting Paid for the Value You Create

October 21, 2020 | European Association of Communications Agencies (EACA)

The Power of Presenting Pricing Options

October 28, 2020 | Advertising Council Australia

How to Develop New Revenue Streams

November 11, 2020 | Advertising Council Australia

“Agency Compensation Hacks You Can Use Starting Tomorrow”

4A’s Management Practitioners Forum

April 16, 2019 | Chicago

“THE EVOLUTION OF THE AGENCY MODEL”

Sponsored by Entourage

may 16, 2019 | london

“Transforming Agency Pricing and Profits”

Institute of Communications Agencies (ICA)

June 4, 2019 | Toronto

“New Revenue Models for Agencies”

EACA (European Association of Communications Agencies)

October 15, 2019 | Brussels, Belgium

“Hacking Agency Compensation”

The Worldcom Group

October 24, 2019 | San Diego

The Communications Council

November 11, 2019 | Sydney, Australia
November 12, 2019 | Melbourne, Australia

VeraSage Down Under

November 12-14, 2019 | Melbourne and Geelong, Victoria

• What is the Problem?

• All Revolutions Begin With Language

• All Profit is Derived From Risk

• The Cost of Everything and the Value of Nothing

• The Black Swans of Marketing

• What Does it Mean to Be Strategic?

• Your Clients Hire You to Be Effective, Not Efficient

• Full Service is No Service

• Paying the Agency

• Practicing What You Preach

• Strategy is Deciding What Not to Do

• Getting Better at Doing the Wrong Thing

• 10 Least Useful Trends in Agency Websites

• How to Bring an Agency Positioning Strategy to Life

• The Future is Now: New Possibilities for Value-Based Relationships

• ANA-AAAA Agency-Advertiser Value Survey

• Selling Your Value Instead of Your Hours

• Keep Your Best People Doing What They Do Best

• One Size Fits None

• Why Your Agency Should Have an R&D Budget

• New Ways of Generating Revenue

• Escape the Sea of Sameness

• Adland’s New Era of Specialization

• New Value-Based Comp Model Needed

• How to Give Procurement What It Wants

• What Business Are You In? The Answer Isn’t Advertising

• 15 Risks Agencies Can’t Afford Not to Take

• Looking in the Mirror

• Why Agencies Should Call Time On Selling Time

• Forget Full Service

• Time to Make Pricing a Core Competency

• Why "Cost" Should Be Deleted From the Agency Vocabulary

• The Value of Advertising: The IPA Guide on Billing vs. Pricing

• How to Build a Better Brand

• Firms Need to Narrow Their Focus to Win Big

• Specialists Gain Edge Over Full-Service Firms

• Professional Firms Need a Revenue Model

IGNITION SPEAKS

Recent keynotes and workshops around the globe by Ignition's Tim Williams

The Communications Council
”Implementing New Remuneration Practices Starting Tomorrow”
Sydney and Melbourne, 2019

Commercial Communications Council
”Getting Paid for the Value You Create Instead of the Hours You Work”
Auckland, 2019

Agency Leaders Symposium
”Three Ways to Transform Agency Pricing Starting Tomorrow”
Sydney, 2019

Dentsu
”Progressive Pricing Strategies for Agencies”
Tokyo, 2018

Australasian Legal Practices Management Association (ALPMA) Summit
”Death by a Thousand Features” Keynote Address
Sydney, 2018

Mirren Live
”Trade Your Rate Card for a Pricing Stack”
New York, 2018

TheNetworkOne Indie Summit
”Improve Your Profit by Improving Your Pricing”
London, 2018

4A's Acceleration Conference 2018
"Choice Architecture in Agency Compensation"
Miami

Entourage
”Progressive Pricing Strategies”
London, 2018

4A's Transformation Conference 2017
“The Power of Offering Pricing Options”
Los Angeles

IPA (Institute of Practitioners of Advertising)
Business Growth Conference 2018
“Activating New Pricing Strategies"
London

ANA (Association of National Advertisers)
“The Promise of Value-Based Compensation”
New York

4As Workshops
“New Leadership Skills for Client Service Professionals”
New York, Chicago, Los Angeles, San Francisco, Minneapolis, Dallas, Atlanta, Kansas City, Seattle, Denver, Charlotte, Dallas, Nashville, Kansas City

WPP
“Progressive Pricing Strategies”
New York, London

iProspect (Dentsu Aegis)
“How to Thrive in the Age of Specialization”
Sydney

The Drum
“How Agencies Are Creating New Forms of Value for Themselves and Their Clients”
London

ICA (Institute of Communication Agencies, Canada)
“Getting Paid What You’re Worth”
Toronto

Agency Symposium
“Progressive Agencies Models”
Sydney

Mirren New Business Conference
“New Models for Agencies”
New York

Mirren CEO Summit
“The Role of the CEO in Transforming Agency Compensation”
Chicago

AAPQ (Association of Quebec Advertising Agencies)
“Reinventing Account Management”
Montreal

Worldwide Partners
“How to Thrive in a Post-AOR World”
Las Vegas, NV

IPA (Institute for Practitioners in Advertising)
“Matching Professional Sellers with Professional Buyers"
London

IPA (Institute for Practitioners of Advertising)
Commercial Leadership Conference
Manchester, England

IAPI (Institute of Advertising Practitioners in Ireland)
“Getting Paid What You're Worth” - Workshop
Dublin, Ireland

Hubspot Inbound 2016 Conference
Keynote Address
Boston

International Advertising Association (IAA)
“Agency 2.5: How Agencies Are Transforming for the Future”
New Delhi, India

Publicis Groupe Media, New York (Starcom, ZenithOptimedia)
“Getting Paid for Value Instead of Time”
Venice, Italy

Spanish Advertising Agency Association (AEAP)
“Agency 2.5: How Agencies Are Transforming for the Future”
Madrid, Spain

Asian Advertising Agency Association
“Agency 2.5”
Kuala Lampur, Malaysia

Association of Chilean Advertising Agencies (ACHAP)
Agency 2.5
Santiago, Chile

Danish Advertising Agency Association (DRRB)
“How Agencies Are Transforming for the Future”
Copenhagen, Denmark

TAAN (Transworld Advertising Agency Network)
Agency 2.5
Rome, Italy

T-CAAN (Trans-Canada Advertising Agency Network)
“Positioning Your Firm for Success”
Ottawa, Ontario, Canada

HOW Magazine Conference
“Positioning Your Firm for Success”
San Diego, CA

ALMPA (Australian Legal Practice Association)
“Your Firm in 30 Seconds”
Melbourne, Australia

Entourage Business Development 2018
“Progressive Pricing Practices for Strategies”
London, England