Can you describe your firm in an interesting, relevant, and differentiating way in 30 seconds?  If not, you haven’t devoted the necessary time and energy to defining your firm’s positioning strategy.

A clear, differentiating positioning strategy is the foundation of success, because it answers the critical questions of what you do (the answer can’t be “everything”) and whom you do it for (the answer can’t be “everybody.”)  Remember, standing for everything is the same as standing for nothing.

Ignition can help your firm learn: 

• How to go deep to uniquely define what you really sell and what your clients really buy

• How to accentuate the things that already differentiate your firm

• How to give prospects a reason to travel a thousand miles or more to do business with you

• How to align your firm’s brand positioning throughout all functions and disciplines of your organization

Learn more about the programs and workshops that can help your firm develop a relevant, differentiating positioning strategy.

To improve your firm’s bottom line, there is no single action you can take that is as powerful as improving your pricing.  Most agencies operate under the assumption that the key to increased profit is increased revenue – or decreased expenses – but better pricing is a vastly more effective way to reach your financial goals.  

Most leaders of professional firms accept the idea that clients don’t really buy their “time,” but struggle with how to charge in any other way.  When you set the hourly billing model aside and apply creative thinking to the question of agency compensation, a whole host of innovative pricing solutions come to light.  

Ignition can help you firm understand:

• How to charge for the value of outputs vs. the cost of inputs

• The importance of separating the value of ideation and implementation

• How to provide more creative, effective pricing proposals in new business

• How to create new revenue streams and diversify your remuneration portfolio

Learn more about the programs and workshops designed to help your firm transform its revenue model.